A marketing research paper developing a preliminary marketing plan for a hypothetical or real company in theaviation\/aerospace industry. Remember that the nature of the class is marketingand the focus of the paper should revolve around this theme. The paper should have 5-8 pages of content and be prepared using APA 6thEdition standards. Writing should show college level work. Wikipedia or other non-credible sources cannot be used. Must be 100% original content and use verifiable sources, with some peer-reviewed\/scholarly sources cited.<\/p>\n
Develop a preliminary\/basic marketing plan for a hypothetical or real company. The following elements must be included in the paper. <\/p>\n
1. Executive Summary\/Abstract <\/p>\n
a. Summarize plan in a few paragraphs <\/p>\n
b. Include positioning statement <\/p>\n
2. Overview of company <\/p>\n
a. Mission statement <\/p>\n
b. Product\/service description <\/p>\n
c. Competitors <\/p>\n
d. SWOT Analysis <\/p>\n
3. Market Segment <\/p>\n
a. Identify the primary and secondary target markets. <\/p>\n
b. Provide rationale for selection <\/p>\n
4. 4 Ps, Branding strategy <\/p>\n
a. Clearly identify product and\/or service<\/p>\n
b. Price strategy <\/p>\n
i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc. <\/p>\n
ii. Rationale for your selected strategy. <\/p>\n
1. Fixed\/variable costs <\/p>\n
2. Competition <\/p>\n
3. Target group and willingness to pay <\/p>\n
iii. Selected strategy\u2019s relationship to market positioning. <\/p>\n
c. Place (Distribution) Plan <\/p>\n
i. What is your strategy in determining how and where the consumer buys your product\/service? <\/p>\n
d. Advertising and Sales Promotion Plan<\/p>\n
i. How are you going to reach your target market?<\/p>\n
ii. Advertising<\/p>\n
iii. Which media will be most effective? <\/p>\n
iv. Will you use social media?<\/p>\n
v. What types of sales promotion strategies will you employ? <\/p>\n
1. Free samples, coupons, product demonstrations, etc. <\/p>\n
e. Develop a branding strategy that covers brand name, logo, and slogan. <\/p>\n","protected":false},"excerpt":{"rendered":"
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