Social marketing<\/p>\n
Order Description<\/p>\n
use the model depend on the what is suitable for the questions and use theory for each question
\nFocus on: norm activation model because it is important to my teacher, but I do not know for which question can fit.<\/p>\n
(Brennan,L. et al, D (2014), \u2018Social Marketing and Behaviour Change: Models Theory and Applications\u2019. Elgar Edward Publishing Ltd UK. (Chapter 3)
\nAjzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, vol 50, 179-221.
\nSchwartz, S. (1977). Normative influences on altruism. Advances in experimental social psychology. vol, 10, 222-279.<\/p>\n
Kollock, P (1998), Social Dilemmas: The Anatomy of Cooperation, Annual Review of Sociology, Vol 24,183 \u2013 214<\/p>\n
Hardin, G.R (1968). The Tragedy of the Commons. Science (Washington, D.C.), vol.162 p.1243<\/p>\n
Brennan,L. et al, D (2014), \u2018Social Marketing and Behaviour Change: Models Theory and Applications\u2019. Elgar Edward Publishing Ltd UK. (Chapter 9)<\/p>\n
Brennan,L. et al, D (2014), \u2018Social Marketing and Behaviour Change: Models Theory and Applications\u2019. Elgar Edward Publishing Ltd UK.
\nChapter 20 Buying or Consumer Behaviour Decision Models
\nChapter 23 Social change models in Social Marketing<\/p>\n
Dunlap, RE, Van Liere, KD, Mertig, AG & Jones, RE 2000, \u2018Measuring endorsement of the New Ecological Paradigm: a revised NEP scale\u2019, Journal of Social Issues, vol. 56, 425 \u2013 442
\nSchwartz S.H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues, 50, 4, 19-45<\/p>\n","protected":false},"excerpt":{"rendered":"
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