{"id":126409,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/are-we-what-we-buy-entering-a-conversation-about-brand-marketing"},"modified":"2017-08-16T06:09:52","modified_gmt":"2017-08-16T06:09:52","slug":"are-we-what-we-buy-entering-a-conversation-about-brand-marketing","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/are-we-what-we-buy-entering-a-conversation-about-brand-marketing\/","title":{"rendered":"Are We What We Buy? Entering a Conversation about Brand Marketing"},"content":{"rendered":"
\n

Are We What We Buy? Entering a Conversation about Brand Marketing<\/p>\n

In essay #4, you will enter in conversation with scholars who have written about branding and marketing from diverse perspectives: Naomi Klein, author of \u201cNo Logo,\u201d <\/p>\n

and Sally Satel and John O. Lilienfeld, authors of \u201cThe Buyologist is In: The Rise of Neuromarketing.\u201d After reading their essays, discussing their ideas with your <\/p>\n

classmates, and doing some preliminary Internet research about branding and marketing, you will craft your own essay, anchored by a thesis that makes a contribution to <\/p>\n

this conversation. Your audience is educated peers who have read both essays. Respond to the following prompt. (You do not need to produce this prompt in your essay. <\/p>\n

If you do, it will not count toward the required word count for the essay.)<\/p>\n

Are brands invading our brains? Are we what we buy? Writers as diverse as Naomi Klein and Sally Satel and John O. Lilienfeld suggest that marketing has gone far beyond <\/p>\n

simply advertising products to producing lifestyle brands and even marketing to consumers at the neurological level. According to these writers, we seem to have <\/p>\n

entered a world where consumers buy ideas, not products. Is this a positive development? Should consumers fear branding and neuromarketing, or do these new techniques <\/p>\n

allow customer satisfaction to reach higher and higher levels? Teach your readers what you think is the most appropriate way to respond to corporate branding and\/or <\/p>\n

neuromarketing. Use the two assigned readings along with your experiences to enter this conversation.<\/p>\n

Guidelines for Essay<\/p>\n

Length\/Due Date: approximately 800-1,000 words, due Sunday midnight Central Standard Time (CST).<\/p>\n

Style\/Format: This, as all essays in EN106, should be formatted in a standard scholarly format. (Most students follow MLA or APA guidelines, which are outlined in Easy <\/p>\n

Writer.) No matter what format you follow, be sure to do the following: <\/p>\n

Use 12 point, Times New Roman font, double-spaced.
Use 1-inch margins top, bottom, and sides.
Although no cover page is needed, you should include your name, my name, the course number\/title, and date at the upper left-hand corner of the manuscript.<\/p>\n

Research & Documentation: This essay must include formal references to the work of Klein and Satel and Lilienfeld. Use your skills of quotation, paraphrase, and <\/p>\n

summary to incorporate these writers\u2019 perspectives, and be sure to provide in-text citations using a standard scholarly style, such as MLA or APA. And, of course, you <\/p>\n

must also provide appropriate documentation for any other sources you cite.<\/p>\n

File format: Please submit your essay as a .doc, .docx, or .pdf file. These formats are available in most word processors, including Google Docs and Open Office, and <\/p>\n

will ensure that your instructor is able to comment on your work.<\/p>\n

Works Cited\/References: Your essay should include an appropriate bibliography, with an entry for each individual source you reference in the body of the essay.<\/p>\n

Titles: Include a descriptive title at the beginning of your essay that tips your readers off to your thesis. Do not format your title with quotation marks, boldface, <\/p>\n

underlining or italics.<\/p>\n

Cover pages: Please do not format your essay to include a cover page.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Are We What We Buy? Entering a Conversation about Brand Marketing In essay #4, you will enter in conversation with scholars who have written about branding and marketing from diverse perspectives: Naomi Klein, author of \u201cNo Logo,\u201d and Sally Satel Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-126409","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/126409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=126409"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/126409\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=126409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=126409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=126409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}