{"id":123798,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/mcs-4300-research-paper-assignment"},"modified":"2017-08-12T07:48:39","modified_gmt":"2017-08-12T07:48:39","slug":"mcs-4300-research-paper-assignment","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mcs-4300-research-paper-assignment\/","title":{"rendered":"MCS 4300 Research Paper Assignment"},"content":{"rendered":"<div class=\"mkdf-post-text-inner clearfix\">\n &#8216;<br \/>\n  &#8216;<br \/>\n   <PROFFESIONALS COURSEWORK ASSISTANCE2017-03-12\">March 12, 2017<\/time>\n  <\/div>\n<p>  <'\"><br \/>\n   <a =\"#\" class=\"mkdf-like\" id=\"mkdf-like-16134-819\" title=\"Like this\"><i class=\"icon_heart\"><\/i><span>0<\/span><\/a>\n  <\/div>\n<div class=\"mkdf-post-info-comments-holder mkdf-post-info-item\">\n   <a class=\"mkdf-post-info-comments\" =\"\/mcs-4300-research-paper-assignment\/#respond\"> <span class=\"mkdf-post-info-comments-icon\"> <span aria-hidden=\"true\" class=\"mkdf-icon-font-elegant icon_comment \"><\/span> <\/span> <span itemprop=\"commentCount\">0<\/span> <\/a>\n  <\/div>\n<div class=\"mkdf-post-info-category mkdf-post-info-item\">\n   <span aria-hidden=\"true\" class=\"icon_tags\"><\/span><br \/>\n   <a =\"\/category\/essays\/\" rel=\"category tag\">Essays<\/a>\n  <\/div>\n<\/p><\/div>\n<h2 itemprop=\"headline\" class=\"mkdf-post-title\"> MCS 4300 Research Paper Assignment<\/h2>\n<p><strong><u>MCS 4300 Research Paper Assignment<\/u><\/strong><\/p>\n<p><strong>Due Date: March 20, 2017<\/strong><\/p>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Description&nbsp; <\/u><\/strong><\/p>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p>In this paper you will research and critique a specific brand\u2019s marketing and its impact on society.<\/p>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Learning Objectives<\/u><\/strong><\/p>\n<p> <strong><u> <\/u><\/strong><\/p>\n<p><strong><u><\/u><\/strong><\/p>\n<ul>\n<li>Students will demonstrate a critical awareness of the nature and scope of marketing<\/li>\n<li>Students will demonstrate an ability to critically evaluate information, sources and regulatory compliance<\/li>\n<li>Students will demonstrate a developed knowledge of key terminology relating to marketing and society<\/li>\n<\/ul>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Overview of Assignment<\/u><\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>Choose a vulnerable target market or a controversial product. Select a specific brand as a case study and use business and academic sources to demonstrate how that brand is navigating the potential controversy and assess how the marketing is positively or negatively impacting Canadian society. Possible topics include:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Vulnerable target markets<\/strong><\/p>\n<ul>\n<li>Economically disadvantaged<\/li>\n<li>Children\/teens<\/li>\n<li>LGBT<\/li>\n<li>The elderly<\/li>\n<li>Minories<\/li>\n<li><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Controversial products<\/strong><\/p>\n<ul>\n<li>Pharmaceuticals\/Diet<\/li>\n<li>Weapons<\/li>\n<li>Tobacco<\/li>\n<li>Liquor<\/li>\n<li>Financial services<\/li>\n<li><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Your paper must include a clear thesis statement that states whether the brand is impacting society positively, negatively, or a combination of both. Your paper will provide a critical overview of the issue in general (Ex. what are the key concerns regarding this market or product? What is the historical context?) and then use specific examples to back up the thesis argument.<\/p>\n<p>&nbsp;<\/p>\n<p>Your argument will be constructed from issues raised in course lectures and readings: Is the firm selecting inappropriate targets for their product? Are inappropriate targets being exposed to their marketing? Is the firm engaging in any practices that could be deemed harmful? What specific strategies are they using to address the needs of their target market and to mitigate harm?&nbsp; Use course readings to structure this argument.<\/p>\n<p>&nbsp;<\/p>\n<p>Assess whether the firm\u2019s marketing complies with <u>Canadian<\/u> government regulations. Could the advertising be considered covert, deceptive, misleading (yet not deceptive) or puffery? Does the firm operate in a regulated industry? If so, assess the firm\u2019s history of compliance with <u>Canadian<\/u> regulatory standards. Use this site as a guide: <a =\"http:\/\/entreprisescanada.ca\/government\/regulations\/regulated-business-activities\/marketing-advertising-and-sales-regulations\/\">http:\/\/entreprisescanada.ca\/government\/regulations\/regulated-business-activities\/marketing-advertising-and-sales-regulations\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>If the firm is compliant with government regulations, consider whether it adheres to the Canadian Code of Advertising Standards <a =\"http:\/\/www.adstandards.com\/en\/standards\/thecode.aspx\">http:\/\/www.adstandards.com\/en\/standards\/thecode.aspx<\/a>. Could it do better at gender equality, depictions and portrayals, protecting children, etc.?<\/p>\n<p>&nbsp;<\/p>\n<p>You may also refer to sources that describe how the brand has been received by consumers. If there has been controversy, describe how the company has responded to (or ignored) this feedback.<\/p>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u><br \/> <\/u><\/strong><\/p>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Length<\/u><\/strong><strong><\/strong><\/p>\n<p> <strong> <\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>8-10 pages, double spaced. This is not a lot, so I expect 8-10 <strong>good<\/strong> pages of writing without filler.<\/li>\n<\/ul>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Sources<\/u><\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li>Include at least 4 academic sources, and 4 business sources (Case study, report, industry profile, trade magazine etc.) Where to find business sources: <a =\"http:\/\/guides.lib.uoguelph.ca\/az.php?s=46231\">http:\/\/guides.lib.uoguelph.ca\/az.php?s=46231<\/a><\/li>\n<li>Must use proper MLA or Chicago style citations and bibliography. See <a =\"http:\/\/guides.lib.uoguelph.ca\/CiteYourSources\">http:\/\/guides.lib.uoguelph.ca\/CiteYourSources<\/a><\/li>\n<\/ul>\n<p><strong><u>&nbsp;<\/u><\/strong><\/p>\n<p><strong><u>Assessment<\/u><\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li>A marking rubric is posted on Courselink.<\/li>\n<li>2 % per day will be deducted for late assignments<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Please submit your paper to the course Dropbox. Turnitin is enabled for this assignment.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\">\n<div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\">\n<h3 class=\"sd-title\">Share this:<\/h3>\n<div class=\"sd-content\">\n<ul>\n<li class=\"share-twitter\"><a rel=\"nofollow\" data-shared=\"sharing-twitter-16134\" class=\"share-twitter sd-button share-icon no-text\" =\"\/mcs-4300-research-paper-assignment\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-facebook\"><a rel=\"nofollow\" data-shared=\"sharing-facebook-16134\" class=\"share-facebook sd-button share-icon no-text\" =\"\/mcs-4300-research-paper-assignment\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-google-plus-1\"><a rel=\"nofollow\" data-shared=\"sharing-google-16134\" class=\"share-google-plus-1 sd-button share-icon no-text\" =\"\/mcs-4300-research-paper-assignment\/?share=google-plus-1\" target=\"_blank\" title=\"Click to share on Google+\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Google+ (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-end\"><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\">\n<h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n<\/div>\n<div class=\"mkdf-category-share-holder clearfix\">\n<div class=\"mkdf-share-icons-single\">\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216; &#8216; 0 0 Essays MCS 4300 Research Paper Assignment MCS 4300 Research Paper Assignment Due Date: March 20, 2017 &nbsp; Description&nbsp; &nbsp; In this paper you will research and critique a specific brand\u2019s marketing and its impact on society. <a href=\"https:\/\/www.benedictsol.com\/blogs\/mcs-4300-research-paper-assignment\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-123798","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/123798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=123798"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/123798\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=123798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=123798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=123798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}