{"id":123200,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/imc-plan-management"},"modified":"2017-08-12T07:46:09","modified_gmt":"2017-08-12T07:46:09","slug":"imc-plan-management","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/imc-plan-management\/","title":{"rendered":"IMC Plan Management"},"content":{"rendered":"<div class=\"mkdf-post-text-inner clearfix\">\n &#8216;<br \/>\n  &#8216;<br \/>\n   <PROFFESIONALS COURSEWORK ASSISTANCE2017-04-07\">April 7, 2017<\/time>\n  <\/div>\n<p>  <'\"><br \/>\n   <a =\"#\" class=\"mkdf-like\" id=\"mkdf-like-25061-343\" title=\"Like this\"><i class=\"icon_heart\"><\/i><span>0<\/span><\/a>\n  <\/div>\n<div class=\"mkdf-post-info-comments-holder mkdf-post-info-item\">\n   <a class=\"mkdf-post-info-comments\" =\"\/imc-plan-management\/#respond\"> <span class=\"mkdf-post-info-comments-icon\"> <span aria-hidden=\"true\" class=\"mkdf-icon-font-elegant icon_comment \"><\/span> <\/span> <span itemprop=\"commentCount\">0<\/span> <\/a>\n  <\/div>\n<div class=\"mkdf-post-info-category mkdf-post-info-item\">\n   <span aria-hidden=\"true\" class=\"icon_tags\"><\/span><br \/>\n   <a =\"\/category\/assignment\/\" rel=\"category tag\">assignment<\/a>\n  <\/div>\n<\/p><\/div>\n<h2 itemprop=\"headline\" class=\"mkdf-post-title\"> IMC Plan Management<\/h2>\n<p><strong><em>IMC Plan Management&nbsp; <\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Communication Objectives <\/strong><\/p>\n<ul>\n<li>What are the marketing communication objectives you want to accomplish?<\/li>\n<\/ul>\n<p><strong>Communication Budget <\/strong>(Try searching for the promotional budget of a competitor or like company to get a sense of what is typically spent.&nbsp; If you cannot find this information, then budget $75 million for the total IMC campaign)<\/p>\n<ul>\n<li>Identify the budgeting method that will be used in developing the marketing communications budget? \uff08Methods at the bottom of this paper, Pick two of them\uff09<\/li>\n<li>Discuss how the money will be spent: (these are seven marketing communication component options, <strong>you do not have to use all of them, but you must <\/strong><strong><u>use at least two and include traditional media)<\/u><\/strong><strong>:<\/strong><\/li>\n<\/ul>\n<p><strong>&nbsp; <\/strong><\/p>\n<ul>\n<li>Traditional media (TV, radio, out-of-home, print)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Digital marketing<\/li>\n<li>Social media<\/li>\n<li>Alternative marketing programs<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Database and Direct Response Marketing<\/li>\n<li>Sales promotions<\/li>\n<li>Sponsorship programs and PR<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>What communication schedule will you use and why?<\/li>\n<\/ul>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Percentage of Sales Method<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Budgets can be based on sales from the previous year or anticipated sales for the next year.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Meet-the-Competition Method<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Meet the competition seeks to prevent loss of market share by raising or lowering expenditures to match the competition.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&nbsp;\u201cWhat We Can Afford\u201d Method<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>This method sets the marketing budget after all of the company\u2019s other budgets have been determined. Money is allocated based on what company leaders feel they can spend.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Objective and Task Method<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>This method begins with a list of all communication objectives to pursue during the year and then calculates the cost of&nbsp; accomplishing each objective.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Payout Planning<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>This occurs when management establishes a ration of advertising to sales or market share. This method normally allocates greater amounts in early years to yield payouts in later years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&nbsp;Quantitative Models<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Quantitative models are simulations of relationships between advertising and sales or profits. They may be difficult to create accurately.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\">\n<div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\">\n<h3 class=\"sd-title\">Share this:<\/h3>\n<div class=\"sd-content\">\n<ul>\n<li class=\"share-twitter\"><a rel=\"nofollow\" data-shared=\"sharing-twitter-25061\" class=\"share-twitter sd-button share-icon no-text\" =\"\/imc-plan-management\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-facebook\"><a rel=\"nofollow\" data-shared=\"sharing-facebook-25061\" class=\"share-facebook sd-button share-icon no-text\" =\"\/imc-plan-management\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-google-plus-1\"><a rel=\"nofollow\" data-shared=\"sharing-google-25061\" class=\"share-google-plus-1 sd-button share-icon no-text\" =\"\/imc-plan-management\/?share=google-plus-1\" target=\"_blank\" title=\"Click to share on Google+\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Google+ (Opens in new window)<\/span><\/a><\/li>\n<li class=\"share-end\"><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\">\n<h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n<\/div>\n<div class=\"mkdf-category-share-holder clearfix\">\n<div class=\"mkdf-share-icons-single\">\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216; &#8216; 0 0 assignment IMC Plan Management IMC Plan Management&nbsp; &nbsp; Communication Objectives What are the marketing communication objectives you want to accomplish? Communication Budget (Try searching for the promotional budget of a competitor or like company to get <a href=\"https:\/\/www.benedictsol.com\/blogs\/imc-plan-management\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-123200","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/123200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=123200"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/123200\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=123200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=123200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=123200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}